Irene Kim, a Korean model, social media star and all around cool girl has parlayed her bubbly and infectious attitude into a line of IRENE IS GOOD merchandise and products. Known for her rainbow colored hair and girly personality, her products really match her entire lifestyle and we worked together to create an e-commerce website to showcase and sell her IRENE IS GOOD merchandise. Along with the website, we created a newsletter template for the pre-launch countdown as well as a template for the official launch of the site.

Pre-Launch Countdown Newsletter

Official Launch Newsletter

Further Projects